Week of August 24, 2026
Outseo benchmark report
State of Organic Search
Median organic clicks moved +12.5%, while 40.9% of a typical site's impressions still sit outside Google's top 10.
Anonymous cohorts of 20+ verified websitesCurrent 28 days vs previous 28 days
Five signals
What changed in organic search
Organic momentum
112.5+12.5% median click growth across 129 sites.Top-result CTR
68.0%Impression-weighted result across 65 qualifying sites.Visibility outside top 10
40.9%Share of impressions held in positions 11 and below for the normalized median site.Leading device
Mobile49.8% of clicks for the normalized median website.Strongest search market
United States26.8% typical impression share and 3.5% pooled CTR.Public leaderboard
Fastest verified movers
Methodology
Useful conclusions without exposing a website's private detail
Metrics come from properties their owners chose to publish. Market conclusions use medians or impression-weighted cohort totals and unlock only at 20 eligible websites.
Query text is reduced in memory into position buckets and discarded. Per-site device and country segments remain private. Search Console data can be delayed or revised by Google.